Through Google Ads (formerly known as Google AdWords), you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. What is Google Ads?Īlmost every time you see an ad for a company’s landing page rank as the first (or second, or third) search result on a Google search, it’s not just the result of good SEO the company likely has a Google Ads campaign underway. If you are not currently using Google Ads, read ahead to learn about this effective marketing tool at your disposal. Google Ads can send you a large audience of people searching for the product or service you are offering. Through Google Ads, businesses can reach anyone who uses Google to search for information, products and services online. What better way to reach those individuals than advertising on the most popular search engine? Among Google’s other invaluable marketing tools, such as Google Analytics and Google Trends, Google Ads is an incredibly effective method of online advertising. Marketing is all about reaching the people who are interested in buying your product.
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